30,000 people boarded the Yellow Crane Tower, and the Hubei Cultural Tourism continued to be hot the next day of the Golden Week.
On the second day of the "Eleventh" Golden Week in 2025, the cultural tourism market in Hubei Province continued to be "hot" under the weather difference between the east and the west. The local rainstorm in western Hubei did not hinder the overall tourism enthusiasm, and the market in the whole province was stable, diversified in supply and strong in guarantee, showing a resilient pattern of "the heat in key areas remained unabated, and the overall situation continued to improve". The main lines of the east and the west went hand in hand, with cultural fairs, night tours, red and rural areas.
The heat of the two main shafts leads, and the data of the core scenic spots are bright.
"SHEN WOO Gorge" international eco-cultural tourism corridor continues to be popular, connecting 7 world-class landmarks such as Wudang Mountain, Shennongjia, Three Gorges of the Yangtze River and Enshi Grand Canyon with 12 5-year scenic spots, becoming a golden line for tourists to get close to nature and feel culture. Wudang Mountain takes "Wudang Dream" as the core, and presents more than 40 performances for 12 consecutive hours every day, which is matched with "Wulin Conference" and "Flying over Wudang" and other projects, attracting a large number of tourists to deeply experience Daoyun culture. Although it rains in Shennongjia, the ecological scenery in autumn still drives the peak of sightseeing, and the overall booking rate of forest area homestays exceeds 60%. The Three Gorges Dam tourist area received more than 29,000 tourists in a single day, and many tourists made a special trip to the viewing platform to feel the magnificent weather of the great country project. Enshi Grand Canyon innovatively launched the "Exoskeleton Mountaineering Carnival National Day Challenge", which attracted young customers to participate actively, and was reported by CCTV news live broadcast room with "Cloud Weaving Wonderland Technology Helping Swim".
The "Red, Yellow and Red" Jingchu cultural tourism route is also eye-catching, with the integration of the Three Kingdoms culture, the Yangtze River culture and the red culture IP, covering Jingzhou, Xianning, Wuhan, Hong’ an and other places, and linking the core scenic spots such as Honghu Lake, Chibi Ancient Battlefield and Yellow Crane Tower. The Yellow Crane Tower in Wuhan received nearly 30,000 tourists in a single day. Climbing to Wangjiang and punching in poems became the mainstream gameplay, and the night tour light show even appeared "one ticket is hard to find". The ancient battlefield in Chibi, the Three Kingdoms, centered on the "burning Chibi" live drama, created the experience of "playing day and night through the Millennium", attracting 22,000 people to enter. Hong ‘an Jute Uprising and Hubei, Henan and Anhui Soviet Memorial Park launched the theme activity of "Inheriting Red Genes", which received more than 60 teams and more than 12,000 tourists. Honghu Scenic Area is driven by the dual-core of "red research+eco-sightseeing" and receives 36,500 tourists. The live performance of Honghu Red Guard and the boat experience are very popular.
"Wenbo fever" continues to heat up, and the ruins park is rejuvenated.
The National Day holiday set off the upsurge of cultural and art visits in the whole province, and the first day of the holiday of Hubei Provincial Museum flooded into 26,000 visitors, driving the "ruins fever" far beyond expectations. Panlongcheng Ruins Museum launched the "Exhibition of Ancient Civilization Treasures in the Yangtze River Valley", which brought together 160 pieces (sets) of cultural relics from 37 cultural and cultural institutions in 9 provinces along the Yangtze River, attracting more than 10,000 visitors. Qujialing National Archaeological Site Park achieved a comprehensive income of nearly 200,000 yuan with "theme viewing+cultural experience". Longwan National Archaeological Site Park offered a 40% discount on tickets, and received more than 3,000 people on the first day. The Tonglushan National Archaeological Site Park in Daye launched theme activities such as "Night Tour in Wonderland" and "Because of Bronze", and the number of tourists increased by 42% year-on-year. Xiongjiazhong National Archaeological Site Park (Chu Wang Che Ma Zhen Scenic Area) launched the immersive experience of "Rebirth Me in the County of Chu", attracting nearly 7,000 people to participate, with an increase of over 80% year-on-year.
New products+night economy, two-wheel drive consumption vitality
The innovative products of the province’s cultural tourism focus on releasing attraction. Driven by "Super Cultural Travel Day", more than 70 A-level scenic spots have launched more than 160 new "Cultural Travel+"projects. The parade of "Chaowan Animal Carnival" in Wuhan Wildlife Kingdom boosted secondary consumption by 100% year-on-year. "Meeting Zhuge Liang" in Xiangyang Gulong Middle School attracted 10,000 tourists to participate in screenplay tours and cultural performances. Suizhou’s "Huanxin Tour of Yandi’s Hometown" created an immersive feast of "crossing the starting point of Chinese civilization", with an exposure of 10 million times. In Huanggang’s "Hiking with Dongpo" activity, more than 6,000 people made online reservations for the "river of no return" live theater in a single day. The occupancy rate of "Ziyouji" B&B in Xianning reached 93% in the first two days, and the secondary consumption accounted for over 80%. Enshi’s "Journey to the Center of the Earth" became a project in online celebrity, receiving over 3,000 people in a single day. The attendance rate of "VR Immersion Theater" in Ezhou Museum is 90%.
The night economy is also active. More than 260 events, including concerts, national tide shows and fireworks shows, were held in more than 60 night cultural tourism consumption gathering areas in the province. Wuhan Jianghan Road, Chuhe Han Street and Guanggu Pedestrian Street extended their business to carry out national tide flash and street art; Fireworks shows were staged simultaneously in Xiangyang Tang Cheng, Wuhan Huabohui and Xiantao mian yang Town, among which the night passenger flow of Huabohui accounted for 55%. Suizhou Ginkgo Valley "Autumn Fireflies Accompanied by Apricot Ginkgo Valley Wonderful Night" and Dahongshan "Hongshan Fantasy Night Tour" light up the regional night tour picture. The Hubei Provincial Museum was extended to 21:30, and a special night chime performance was launched. Multi-site supermarkets linked scenic spots to issue "night tour coupons", effectively stimulating the potential of night consumption.
Red tourism and rural tourism go hand in hand.
Red scenic spots have become a popular choice for holidays. The memorial hall at the site of the August 7th Conference in Wuhan and the Revolution Museum of 1911 enhanced the interactive experience through red stories and historical sitcoms, with more than 10,000 receptions per day. Yichang Xiangxi Revolutionary Martyrs Cemetery held a commemoration of "Martyrs’ Day" to deeply cherish the memory of heroes and heroes. The "Red Song and Dance Exhibition Competition" was held in the scenic spot of the former site of the Central Plains Military Region, and tourists received red education by singing and dancing and story telling. The former site of the revolutionary base in western Hunan and Hubei and the memorial park carried out immersive red activities, with more than 15 reception teams.
Rural tourism has also achieved a good start. The "Sunbathing Autumn Festival" in Dayuwan, Wuhan, was integrated with non-legacy shadow play and chime performance, and was reported by CCTV for three consecutive years. Boiling Wharf in Manhua Town, Tianshui Bay, Hanchuan, Xiaogan attracted over 6,000 tourists with live performances, boat performances and water weddings, and the hotel was full of rooms. Yichang Zhijiang Rural Picking Base attracts self-driving tourists from Wuhan and Jingzhou with citrus, honey pomelo picking and farm food market. Huanggang Luotian persimmon pastoral "Good persimmon autumn" sweet persimmon picking is popular with family tourists; Tianmen Yanglin Ark Ecological Manor and Changshou Shanyuan Village have become popular places for family travel with pastoral picking, family fun and farm food.
During this National Day holiday, Hubei continued to release its consumption potential with rich product forms, accurate service guarantees and innovative cultural and travel scenes, showing strong market resilience and vitality.
(Changjiang Cloud News reporter Yang Lan correspondent E Wenlv)