Willanda debut, starting at 13.58, with domineering appearance and luxurious interior.

In the highly competitive automobile marketThe 100,000-class SUV has always been a battleground for military strategists. Consumers pursue space and practicality, and they are more eager for high cost performance. Toyota,With the aura of "Japanese durable king"Self-proclaimed "the king of cost performance", it seems a bit "too high to be cold" in the auto market in 2023.Facing the strong rise of independent brandsAnd the impact of the new energy wave, can Willanda still hold the market and win the hearts of consumers?

"Toyota cars are made of solid leather and durable", which has almost become the consensus of consumers in China.WilandaInherited the excellent genes of the Toyota family,It does have a good reputation for reliability.The power combination of 2.0L naturally aspirated engine and +CVT gearbox is not strong.But the victory is smooth and fuel-efficient.It is more than enough to meet daily household needs.

"Cost-effective" three words, not just "durable" can be summarized,Open, wait for the platform,Comment area about Willanda, full of mixed comments.

"Space is big enough.,Satisfied fuel consumption,It has been driving for three years without any problems.Home is enough, "commented a Willanda owner.

"Configuration is too low.,Not even a CarPlay,The interior design is also old-fashionedSorry about the price, "another car owner expressed dissatisfaction.

Compared with the self-owned brand SUV of the same levelThe configuration of Willanda seems a bit "shabby".Take the 179,800 2.0LCVT two-wheel drive deluxe edition as an example.,It lacks 360-degree panoramic images, electric trunk, seat heating and other practical configurations., and these configurations are already standard on the same price.

"Toyota is living on its laurels and making money by brand premium," an auto industry analyst pointed out."Willanda’s pricing strategyIs based on consumers’ trust in their brand and quality.But in today’s transparent information.How long can this strategy last,It is debatable. "

If low configuration is Willanda’s "weakness",So the rise of new energy vehicles,It poses a greater threat to it.

In 2023, the market penetration rate of new energy vehicles continued to rise.More and more consumers are choosing pure electric SUVs., BYD Song PLUSDM-i, Geely and other models,With lower car cost and smarter technology configuration,And the idea of being more environmentally friendly,Seize market share quickly

Facing the impact of new energy,Toyota is not indifferent.Willanda also launched a dual-engine model with a 2.5L hybrid system.Excellent fuel consumption performance,But the high priceAnd consumers’ doubts about Toyota’s hybrid technology "unplugged" have made the sales of the Willanda dual-engine version always tepid.

"Toyota is slow to respond in the field of new energy.,The technical route is also too conservative, "said the analyst.,"If we can’t launch more competitive new energy vehicles as soon as possible,Toyota’s dominant position in the SUV market will be challenged. "

Facing the dazzling array of SUV models,Consumers with a budget of 100,000 yuan,How to choose?

Be clear about your needs. If you pursue space, practicality and reliability,The configuration requirements are not high, then Willanda is still an option to consider.But if you pay more attention to technology configuration and driving experience,, or want to try new energy vehicles,Then independent brands and new forces to build cars will provide more choices.

Shopping around, rational consumption,Don’t blindly believe in brandsDon’t be tempted by low prices,We should carefully compare the configuration, performance and price of different models.And after-sales service, etc.Choose the one that suits you best.

Pay attention to the development trend of the automobile market, and new energy vehicles are the future development direction.With the development of technology and the decrease of cost.The cost performance of new energy SUVs will be higher and higher.If you plan to hold the vehicle for a long timeThen choose a new energy SUV.Perhaps it is a wiser choice.

Toyota Willanda is an SUV with obvious advantages and disadvantages. It has the endorsement of Toyota brand and reliable quality.But in the fields of configuration, technology and new energy,It has fallen behind its competitors, the 100,000-class SUV market.Competition is becoming increasingly fierce.Whether Willanda can continue to "the legendary swordsman" depends on whether Toyota can adjust its strategy in time.Keep pace with the times

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