＂double 11＂ became popular. The logistics insurance of return freight insurance lags behind the logistics industry.

　　Every intern reporter Hu Yang, every reporter Tu Yinghao and every editor Bi Liuming.

　　A few days ago, some e-commerce platforms started pre-sale, and this year’s "double 11" officially kicked off. In the process of "chopping hands", consumers are getting used to buying "return freight insurance". Due to the increase of impulsive consumption and online shopping disputes, the return behavior during the period of "double 11" is higher than usual, so during this period, the sales volume of "return freight insurance" will also surge. National business daily reporter found that Huatai Insurance and Zhongan Insurance were the main underwriting forces of "return freight insurance" in the past four years.

　　And "return freight insurance" is only a part of logistics. In an interview with national business daily, the relevant person in charge of Huize.com pointed out that China’s logistics insurance lags behind the vigorous development of the logistics industry. The single logistics insurance product and unreasonable logistics premium also affect the promotion of this type of insurance to a certain extent. In fact, the potential market space makes logistics companies reluctant to miss this "cake". Recently, "Three Links and One Reach" jointly announced that it would initiate the establishment of a professional logistics insurance company.

　　"Return Freight Insurance" has made great strides.

　　Since the concept was put forward, "double 11" has been constantly breaking the record of its own creation. According to official statistics, on November 11th last year, the turnover of Tmall platform reached 120.7 billion yuan. It is worth noting that before confirming the order, many consumers have become accustomed to checking the "return shipping insurance". Due to the increase of impulsive consumption, false propaganda and logistics disputes during the period of "double 11", the "return freight insurance" that can make up for the loss of return freight will often be "a fire".

　　According to the national business daily reporter, before 2013, Huatai Insurance mainly underwrote the "return freight insurance". As early as 2010, Huatai Insurance began to cooperate with Taobao Insurance to operate "Return Freight Insurance" in the "embedded" trading line of Taobao Mall at that time. In "double 11" in 2012, the premium income of "Return Freight Insurance" underwritten by Huatai Insurance on that day exceeded 10 million yuan; In double 11 in 2013, this figure was 150 million transactions in a single day, and the premium income was nearly 90 million yuan.

　　In the "double 11" in 2014, Zhongan Insurance, which Alibaba participated in, began to underwrite "return freight insurance". With a strong platform advantage, on the whole day of November 11th, the number of insurance policies underwritten by Zhongan Insurance exceeded 150 million, and the premium exceeded 100 million yuan. At that time, this policy level also created a historical record of the number of single-day policies in the insurance industry. Since then, "Return Freight Insurance" has made great strides in "double 11". In double 11 in 2015, the sales data of return freight insurance was 308 million, and Huatai Insurance, Zhongan Insurance and Taibao jointly created this sales record.

　　In 2016, Cathay Property Insurance and other insurance companies also participated in the sales of "double 11" and "Return Freight Insurance". In 2016, Zhongan Insurance extended the coverage of "return freight insurance" to all e-commerce platforms, named "willful insurance". After insuring this insurance, consumers can enjoy the willful return service when purchasing goods on any e-commerce platform in China.

　　The data shows that Zhongan Insurance, which started with "return freight insurance", has sold a total of 7.2 billion policies and served about 492 million customers from its establishment in October 2013 to December 31, 2016. For traditional insurance companies, this set of scale data is very amazing.

　　Logistics insurance potential needs to be tapped.

　　Insiders pointed out that in recent years, with the rapid development of e-commerce industry, the logistics industry has also risen rapidly in China, and the risks in the logistics industry are also increasing, which provides a good opportunity for the development of logistics insurance.

　　"It’s just that China’s logistics insurance is very lagging behind the vigorous development of the logistics industry." The relevant person in charge of Huixuan. com told national business daily that the main reasons include three aspects: "First, the logistics laws and regulations are not perfect, and the logistics insurance relies heavily on the laws and regulations: the logistics insurance products are single because of laws and regulations, trust and other issues; Some unreasonable phenomena of logistics premium calculation caused by the particularity of synchronous logistics industry lead to high premium, which also affects the promotion of this type of insurance to some extent. "

　　Although the pricing model and risk control mechanism still need to be improved, the popularity of "return freight insurance" still makes the market see the potential of insurance products with logistics as the target. Express companies, which are themselves "insiders", are naturally unwilling to lag behind others. On October 13th, the four express giants-Yunda, Shentong Express, Yuantong Express and ZTO Express announced that they would initiate the establishment of Zhongbang Insurance and enter the professional logistics insurance market.

　　Regarding the "three links and one access" to establish an insurance company, the above-mentioned insiders told the reporter of national business daily: "Naturally, they are familiar with all aspects of logistics business and understand the needs of logistics, so they can develop products suitable for logistics companies, which also reduces the burden on logistics insurance companies, which is good for product improvement and product innovation of logistics insurance." In addition, it can break the deadlock of the lack of trust between the logistics industry and the insurance industry, ensure the diversification, customization and rights of products and services in a platform-based way, break the barrier and promote the development of the logistics insurance market.