Himalayan FM： ＂refitting＂ current and future car radio stations

Shanghai, August 17, 2014/PRNewswire/-At the Shanghai Pudong International Auto Show these days, luxury cars and beautiful women are exactly the same as before. APP Himalayan FM, the mobile phone application that first appeared at the auto show, ushered in a wave of car enthusiasts. Many young car owners asked: "My car is now an Android system, can I use the Himalayas directly?" There are even middle-aged car owners working near the exhibition hall who braved the heavy rain twice to learn how to listen to Himalayan FM with car stereo.

Himalayan FM "modified" car radio station attracts onlookers

Himalayan layout of future car radio stations

Compared with car intelligent devices such as car navigator and driving recorder, "car radio" sounds a little far away, because after all, there is no satellite to support listening like navigation. The timetable for the real popularization of car networking and car Wifi is not yet known. The frequency of radio stations that drivers can receive in various places is limited, so they usually have to change channels when they encounter annoying advertisements, and the possibility that really good programs can be listened to on time every day is almost zero.

It only costs a few dollars to "refit" Himalayan car radio.

In this auto show, the Aux audio cable presented by Himalayan FM to car owners can instantly realize the "modification" of car radio. The Himalayan APP in the mobile phone can download your favorite programs in an environment with Wifi. When you get on the bus, plug the Aux cable into the headphone jack, and the other end is connected to the Aux jack of the car, and the car stereo can broadcast your favorite programs.

Mr. Liu, who is engaged in big data marketing among the visitors, said that he started using Himalayan FM a month ago. Now he basically doesn’t listen to car radio when driving, and directly opens the Himalayas to listen to "Luo Ji Thinking" and "Xiao Shuo", which is very popular and useful. The only drawback is that the noise increases after driving on the expressway, and the volume of the mobile phone is not enough. An Aux audio cable less than 10 yuan became his most surprising gift.

Layout of future car radio stations

At the auto show, many car owners said that their favorite programs are short programs, which can easily decompress and avoid being upset by traffic jams. Taxi drivers, another big group of car owners, prefer to listen to comic sketches and audio versions of popular TV dramas. Xue Manzi, a well-known investor, had previously expressed through Weibo that he listened to "Luo Ji Thinking" in the Himalayas when he was stuck in traffic, which encouraged the anchor of the program.

The top ten domestic car manufacturers have reached or are reaching cooperation intentions with Himalayan car radios. Yu Jianjun, co-founder of Himalayan FM, said: "Rich and high-quality content sources are an important reason why Himalayan is favored by automobile manufacturers and automobile advertising companies. The grafting of good content with the next generation of in-vehicle terminals will inevitably change the traditional listening mode of in-vehicle radio stations. "

It is precisely because of this prospect that many radio stations have returned to the owner’s field of vision through the Himalayan mobile audio platform. After about 3 months’ trial, the listening rate of its excellent programs increased by 30~50%.

Photo – http://photos.prnasia.com/prnh/20140817/0861405838-a
Photo – http://photos.prnasia.com/prnh/20140817/0861405838-b