Xinhua opens a new bureau exclusively, opening up a new trend-China FAW has made great efforts to win ＂a good start＂ and ＂a year-round success＂

    Xinhuanet Changchun, February 5 (Reporter Zhang Jian) The production and sales of brands such as Hongqi, Guoyue, etc. continue to be hot, and important progress has been made in joint ventures and cooperation projects of new energy vehicles and industrial chains … Since the beginning of this year, China FAW Group Co., Ltd. has anchored its annual goal, raced against time, strived to open a new bureau, accelerated the new trend, and made all-out efforts to fight for "a good start" and "annual red".

    The latest data shows that the sales volume of China FAW in January exceeded 296,800 vehicles, up 54.2% year-on-year. The retail sales of Hongqi brand in January exceeded 40,300 units, up 82.9% year-on-year. The sales volume of FAW Pentium exceeded 10,000 units, and the terminal sales increased by 120.87% year-on-year. China FAW’s overseas sales in January totaled 11,529 units, up 186% year-on-year.

    In terms of vehicle models, the sales volume of the brand-new Hongqi H5 exceeded 14,800 units, and the sales volume of more than 10,000 units has stood firm for four consecutive months, ranking first among B-class fuel cars with a price of more than 150,000 yuan. Another hot model, Hongqi HS5, also achieved a retail sales volume of over 11,200 units in January, ranking first among China brand models of Class B fuel SUV with a price of over 180,000 yuan.

    Since the establishment of Hongqi brand in 1958, Hongqi car has been used as a review car for major celebrations in China for a long time, and it is one of the representatives of high-end national automobile brands in China. At present, China FAW’s "All in" new energy strategy is accelerating. From 2023 to 2025, China FAW will launch 30 new energy products, and Hongqi brand will launch 8 new energy products.

    In 2023, the cumulative sales volume of FAW Hongqi brand was 370,000 units, a year-on-year increase of 29.5%. Among them, the retail sales of Hongqi new energy vehicles exceeded 85,000 vehicles, up 135% year-on-year, and the annual sales of Hongqi H5 and Hongqi HS5 exceeded 100,000 vehicles, up 40% year-on-year.

    Master key core technologies and establish national automobile brands. In 2024, Hongqi brand will apply another batch of new self-developed technological achievements to its products. Among them, new energy products based on FMEs "Flag" super architecture, namely HME electric platform and HIS intelligent platform, are about to emerge. The "Red Flag 4GC20TD Hybrid Engine and HDU28 Hybrid System", which has just won the "China Heart Top Ten Engine and Hybrid System Award in 2023", will also bring more surging "China Heart" to the new products that follow Red Flag.

    Hongqi Guoyue, the new flagship of luxury concierge of Hongqi brand, is a brand-new product with four charms of "safety, reliability, quietness and exclusive enjoyment". The "Gift of the Country, Pleasure of the World" created by Hongqi Guoyue respects the courtesy, and the first wave of users of the service is the "Little Sugar Oranges", a delegation of children studying abroad from Guangxi, brave the northeast and spread all over the country. During the trip of Little Sugar Orange to Changchun, Hongqi brand sent Hongqi Guoyue to provide the whole travel service, so that the warmth and charm of Hongqi Guoyue could be fully displayed in front of Little Sugar Orange and the people.

    With the hot "out of the circle" of Changchun Ice and Snow Festival, "small specialties" from all over the country have punched in Changchun, the automobile city, and started the study tour of China FAW. FAW Industrial Travel Service carefully designed the study tour route, opened the resources such as FAW Hongqi Culture Exhibition Hall and Gate 1 Square, and the staff accompanied them all the way, moving cool mecha, putting frozen pears on the table, dressing up humanoid dolls, giving away car models and commemorative badges … Tailored to create an exclusive "pet", leading children to approach Hongqi national car culture with a full sense of ceremony and feel the charm of national brands.

    Not only are the production and sales of many automobile brands red, the models of automobiles continue to be hot, and industrial and cultural tourism is booming, but China FAW is also accelerating the cultivation of new quality productivity and the development of new kinetic energy, and the joint venture and cooperation projects of several new energy vehicles and industrial chains are accelerated, which will provide important support for the comprehensive revitalization of Northeast China in the new era.

    On February 2nd, the first phase of FAW Foday new energy power battery project, a joint venture between China FAW Group Co., Ltd. and BYD Co., Ltd., was officially put into production in Changchun City, Jilin Province. As the first strategic base of new energy vehicle power battery in Northeast China, it will strongly promote the transformation and upgrading of the automobile industry and the high-quality development of the old industrial base in Northeast China.

    According to reports, the project is located in Changchun Automobile Economic and Technological Development Zone, with a total area of about 370,000 square meters and a construction area of about 340,000 square meters. The company plans a total production capacity of 45Wh, and builds 15GWh in the first phase. It adopts BYD’s most advanced blade battery technology and combines the design scheme with high integration without modules to balance the three major difficulties of power battery safety, long battery life and long service life. The first batch of products will be equipped with the new pure electric vehicle of Hongqi.

    The commissioning of the first phase of FAW-Foday project has written a new chapter in the high-quality integration and development of central enterprises and private enterprises and the transformation and upgrading of local industries. New progress has been made in the industrial chain of new energy vehicles, and vehicle projects are also accelerating.

    On January 26th, with the first Audi Q6 e-tron pre-batch car slowly leaving the production line, Audi FAW New Energy Automobile Co., Ltd., the first pure electric vehicle production base in China, started pre-batch production. This is one of Audi’s most advanced production bases in the world, which will play an important role in promoting Audi’s electrification strategic layout in China and even the world.

    The planned investment of this project exceeds 35 billion yuan, which is the successful start of pre-batch production, an important achievement of deepening strategic cooperation between China FAW and German Volkswagen Group and Audi Company. It perfectly shows the combination of "China speed" and "German quality" and sets a new example for the joint venture and cooperation of Sino-German automobile industry.

    Shi Ruizhe, CEO of Audi FAW New Energy Automobile Co., Ltd. said that the planned annual production capacity of this production base exceeds 150,000 vehicles, and three pure electric vehicles of Audi Q6 e-tron and Audi A6 e-tron series, which are based on Audi PPE pure electric platform and specially built for China market, will be put into production one after another from the end of 2024.

    According to reports, this production base has stamping, welding, painting and final assembly workshops, as well as high-voltage battery assembly workshops. Through a number of measures, such as 100% use of green energy, 100% recovery of production waste, and 100% recycling of production and domestic wastewater, Audi has built its first production base in China to achieve "carbon neutrality".

    The year 2024 is the 75th anniversary of the founding of People’s Republic of China (PRC), and it is a crucial year to realize the objectives and tasks of the 14th Five-Year Plan. It is of great significance to make China FAW stronger and better. Qiu Xiandong, Chairman and Party Secretary of China FAW Group Co., Ltd. said that China FAW should strive to win the best business results, with sales of 3.47 million vehicles and operating income of 636.03 billion yuan, adhere to the "hard truth" of high-quality development, resolutely implement the "6146" annual work deployment of the group company, strengthen confidence, forge ahead, innovate and create things, and make every effort to "build China FAW into an innovative product and"