From Motorcycle to Automobile： A Historical Review of China Brand Lifan
★ New cars in 2013:,, etc.
In June 2013, the Champion Edition was officially launched with a price of 84,980 yuan. X60 Champion Edition adds side shark gills in appearance; The interior of the vehicle adopts black interior, and is equipped with pedal decorative board, welcome pedal and PVC waterproof foot pad. In addition, the "Champion Logo" can be seen in many places in the car to show its special identity.
, and have been on the market for many years. Facing the increasingly fierce market competition, it is imperative to bring forth the old and bring forth the new in order to maintain the competitiveness of products. As an upgraded version of these three cars, in October 2013, three new products, lifan 330, lifan 530 and Lifan 630, were launched at the same time, and the competitiveness of the products was further improved by upgrading the appearance and interior design. Among them, the price range of lifan 330 is 39,800-44,800 yuan, that of lifan 530 is 51,800-69,800 yuan, and that of Lifan 630 is 54,900-65,900 yuan.
Lifan 330 is positioned in that, compared with previous lifan 320, lifan 330 has adopted many new designs in its appearance. The headlights are changed to be round, the two-color rearview mirror and U-shaped front grille create a more stereoscopic visual effect, and the front bumper is also equipped with. The rear of the car has not changed much, only the design of the rear bumper has been adjusted. Lifan 330’s interior has also been redesigned. The shape of the center console is more like Mickey Mouse’s head. In addition, the new car has adopted a new style of three-spoke steering wheel. In terms of power, lifan 330 is equipped with a maximum of 91 horsepower of 1.3L, and the engine is matched with 5 speeds.
Lifan 530 is located in the aspect of appearance, the shield-shaped middle net design looks rougher than lifan 520, the front bumper lines are tough, and the overall visual effect is good. In terms of body size, lifan 530’s has reached 2550mm, which is 10mm more than the lifan 520 models on sale. In terms of power, lifan 530 is equipped with 1.3L and 1.5L engines, with maximum power output of 94 HP and 103 HP respectively. In the transmission system, the engine is matched with a 5-speed manual or gearbox.
Lifan 630 is also positioned in a compact car, and its front face adopts a more sporty "X" front grille, which has the feeling of the latest family-style front face. The headlight angle rises, and the layering is distinct. In the interior part, Lifan 630 has been adjusted in the shape of instrument panel and center console. In terms of power, Lifan 630 is equipped with two 1.5-liter naturally aspirated engines. The maximum output power of the 1.5L engine code-named LF479Q2 is 94 HP with a peak value of 128 Nm, while the maximum output power of the 1.5L VVT engine code-named LF479Q2-B is 103 HP with a peak torque of 133 Nm. In terms of transmission system, the two engines are matched with a 5-speed manual gearbox.
It is worth mentioning that after the listing of lifan 330, lifan 530 and Lifan 630, lifan 320, lifan 520 and lifan 620 will not stop production. At present, these six cars are sold in the market, meeting the needs of different consumers with different styling designs.
In August, 2013, Shu Ya Edition went on the market, with a price of 668-69800 yuan. Shu Ya version means comfort, 9000 yuan cheaper than the original version, and more cost-effective. At the Guangzhou Auto Show in November, the lifan 720 leapfrog version with a 1.5L engine was officially launched, and the price range was 62,800-65,800 yuan. The appearance of lifan 720’s new car hasn’t changed much. In terms of power, it is equipped with a 1.5L engine with a maximum power of 109 HP and a peak torque of 146 Nm. The engine is matched with a 5-speed manual gearbox.
★ New cars in 2014:,
In April 2014, Lifan released two new cars: Lifan X50 and lifan 820, and the new cars are expected to be launched this year. By then, Lifan will achieve comprehensive coverage of the mainstream automotive market segments and further enhance its overall competitiveness.
Lifan X50 is positioned in a compact car. Its body size is 4100mm×1722mm×1540mm, and its wheelbase is 2550mm, which reaches the same mainstream level. The ground clearance of 208mm greatly improves the passing performance of the vehicle. In terms of appearance, Lifan X50 closely follows the current dynamic and fashionable design trend. The front face is designed with an "X" shape, and at the same time, it is full of personality, which meets the aesthetic needs of consumers seeking individuality and fashion. In terms of power, Lifan X50 continues to be equipped with Lifan’s 1.5L VVT engine, with a maximum output of 103 HP and a peak torque of 133 Nm. The price of Lifan X50 is expected to be in the range of 50,000-60,000 yuan.
Lifan 820 is positioned in that its appearance not only continues the pedigree characteristics of Lifan’s brand-new products, but also shows the sedate atmosphere of medium-sized cars. Lifan 820 body size is 4865mm×1835mm×1480mm, and the wheelbase is 2775mm. In terms of power, lifan 820 will be equipped with 2.0T, 2.4L and 1.8L engines, of which the 2.0T engine is the latest product developed by Lifan, and the estimated price in lifan 820 will exceed 100,000 yuan.
Fourth, the development of Lifan minicar product line
Lifan has planned to develop micro-cars when it first entered the vehicle industry. In 2004, Lifan contacted Anhui Huayang Automobile Company, hoping to produce mini-cars by acquiring the latter, but this matter has never been followed. In February 2008, Lifan wanted to launch a mini-car project and build an industrial park in Bishan, Chongqing to expand the production of mini-cars. At the beginning of 2009, through the revitalization plan of the automobile industry, the State Council arranged 5 billion yuan to give a one-time financial subsidy to farmers to scrap three-wheeled vehicles and low-speed trucks for light trucks and to buy mini-customers below 1.3 liters. With the implementation of this policy, Lifan accelerated the progress of the mini-car project.
At the Beijing Auto Show in April 2010, Lifan launched the first mini-car-4 meters, with a price of 37,880-42,880 yuan. As a latecomer in the micro-car market, Lifan Fengshun is equipped with a 1.3L engine jointly developed by Lifan and Ricardo of England, with a maximum power of 92 HP and a peak torque of 112 Nm. Lifan Fengshun’s body size and internal space are close to the mainstream micro-surface, with the length, width and height of 4015mm×1600mm×1900mm respectively and the wheelbase of 2525mm. The trunk has a maximum length of 2330mm, a maximum width of 1400mm and a maximum volume of 4240L, which greatly facilitates the entry and exit of goods.
After the launch of Lifan Fengshun 1.3L model, Lifan continued to enrich Fengshun series product lines, and introduced 1.0L, CNG, 1.0L high-power models, with basic, standard, comfortable and luxurious configurations to meet the needs of different consumers. Subsequently, Lifan successively launched a variety of micro-cars: 4.2-meter micro-surface, 3.8-meter micro-surface, single-row T11 and double-row micro-card T21.