Who is the target exposure of some new energy brands in 2024？

　　According to the latest data analysis released by the Federation on January 9th, 2023 will be a miracle year for China’s automobiles. The domestic retail sales of new energy passenger cars will reach 7.736 million, up 36.2% year-on-year, and the annual cumulative export will reach 1.048 million, up 72% year-on-year. With the continuous contribution of electrification transformation and export increment, it will be a trend for China’s automobile production and sales to exceed 40 million in the future.

　　In 2024, the development prospect of the new energy vehicle market is still promising, but the market competition is also more intense. On the basis of steady growth in 2023, some mainstream car companies set higher sales targets, and further seek new growth opportunities through technological innovation, product planning and optimization of market strategies.

　　Geely: impact 1.9 million vehicles

　　In 2023, the total sales volume of passenger cars of Geely Automobile Holding Co., Ltd. reached 1,686,516, an increase of about 18% year-on-year, exceeding the annual sales target and hitting a record high.

　　The strategic transformation of Geely Automobile Group from "all-round to new" has moved from "all-round acceleration" to "all-round deepening". Under the strategic deployment of "Smart Geely 2025", Geely’s self-developed chips, low-orbit satellites, intelligent computing centers and other advanced technology research and development achievements have successively landed, opening a new round of strong product cycle, achieving a two-way breakthrough in brand innovation and value, and the globalization process has also entered a new stage.

　　In 2024, Geely will still firmly adhere to the "all-round innovation" pace, give full play to the strategic advantages of systematic coordination, and firmly promote the transformation of new energy, intelligence and globalization. Geely Automobile Group will set the sales target of 1.9 million vehicles in 2024, and the sales of new energy will increase by over 66%. It will launch new pure electric structures, new electric drives, CTB chassis, self-developed batteries, AI smart cockpit, NOA for urban commuting, and so on.

　　Li Shufu, Chairman of Geely Holding Group, said in his New Year speech in 2024 that the Group will continue to accelerate the intelligent transformation of new energy and continue to build systematic advantages and capabilities in the fields of intelligent networking, intelligent driving and charging, energy management, intelligent travel and industrial Internet. At the same time, we will increase investment and constantly explore cross-industry innovation, integration and super synergy.

　　BYD: Pushing 13 new cars.

　　In 2023, BYD’s cumulative sales volume reached 3,024,400 vehicles, including 3,013,000 passenger cars, up 61.8% year-on-year, exceeding the previously set annual sales target of 3 million vehicles, making BYD the ninth largest car company in the world, and firmly ranked as the "top seller" of new energy vehicles in China and the world.

　　In 2024, BYD’s fault-like lead is expected to remain. According to the forecast of China Automotive Research Institute, BYD’s sales will reach 4.5-5 million vehicles.

　　Thanks to the endorsement of head market position, the new product will continue to contribute to BYD’s sales growth momentum. Some media learned from inside BYD that in 2024, BYD plans to launch a new car every month on average. During the Guangzhou Auto Show in 2023, BYD revealed that it would launch 13 new cars in 2024.

　　According to public information, in BYD’s new car planning in 2024, Dynasty and Ocean will launch a number of new products, among which Dynasty. com will mainly replace the "L series", and L is the next generation product sequence after Pro and Plus. After Song L, new models such as Qin L, Tang L and Han L are ready to go. In addition, the brand-new meta CROSS and meta UP based on meta will also be listed. The first medium and large MPV of Wangchao.com may be released during the third and fourth quarters.

　　According to the product planning of Ocean Net, seals and sea lions will form a dual IP lineup, focusing on the car and SUV markets respectively. Sea lion 07 EV is planned to be listed in the first half of 2024, and sea lion 05 and sea lion 06 will appear one after another. Seal sequence is expected to launch an A-class and an A+ class sedan, focusing on the market of 100,000-150,000 yuan.

　　BYD’s high-end strategy has achieved results. "Tengshi+Equation Leopard+Looking Up" continues to open up high-end market segments. Equation Leopard is expected to release two products, Leopard 8 and Leopard 3, and looking up to U9 will also arrive as scheduled. Tengshi brand is expected to release 3-4 products, including SUV models N8 MAX and N9, a coupe and a D-class executive sedan similar to Mercedes-Benz S-class positioning.

　　China galaxy Research Report pointed out that BYD’s global layout is accelerating, and its export has become the third largest growth point of sales. It is estimated that the export volume will reach 500,000 vehicles in 2024, up 106% year-on-year.

　　Guangzhou Automobile: More than 1.1 million independent brands.

　　In 2023, Guangzhou Automobile Group sold a total of 2.505 million vehicles, up 2.92% year-on-year, and achieved the goal of the Group’s "14th Five-Year Plan" that the proportion of self-owned brand new energy vehicles exceeded 50% two years ahead of schedule.

　　According to the plan, Guangzhou Automobile Group plans that the whole group will strive to challenge the target of 10% sales growth in 2024. Among them, independent brands are expected to achieve sales of over 1.1 million vehicles, a year-on-year increase of over 22%.

　　In 2023, the sales target of new energy vehicle brand GAC Ai ‘an is to protect 500,000 vehicles and compete for 600,000 vehicles, and the final target achievement rate is 96%, barely reaching the standard. At the Guangzhou Auto Show in 2023, Ai ‘an declared that it will challenge the annual sales target of 800,000 vehicles in 2024, and the brand upward is its important breakthrough direction. The high-end brand Haobo is currently promoting the independent operation of the brand and accelerating the international layout. Haobo brand has released three models: one is the super-running model Haobo SSR, and the other two are the pure electric car Haobo GT and the pure electric SUV Haobo HT with a price of 200,000-250,000 yuan. Previously, Haobo brand planned to release two new cars every year, and it is expected that MPV models will be launched later.

　　Chery Group: Doubled to 4 million vehicles?

　　In 2023, the revenue of Chery Group exceeded 300 billion yuan for the first time, increasing by more than 50% year-on-year. The annual sales volume of automobiles reached 1,881,300 units, increasing by 52.6% year-on-year, achieving a "12-year increase" in sales volume and running out of the "acceleration" of the industry. At the same time, Chery Group’s automobile export performance is very eye-catching. In that year, it exported 937,100 vehicles, up 101.1% year-on-year.

　　According to the internal disclosure of Chery Automobile Group, the group’s annual sales target is 2 million vehicles in 2023, and it will double to 4 million vehicles in 2024. This seemingly radical grand goal makes it the most ambitious market competitor.　

　　According to the plan, in 2024, Chery, Jietu, Xingtu and iCAR, the four brands of Chery Group, will launch more than 10 new energy vehicles, such as Fengyun A8, Fengyun T6, Fengyun T9, Fengyun T11, Xingtu Star Era ET, Jietu Shanhai L6 and iCAR GT. In addition, Chery has cooperated with Huawei to launch HarmonyOS Zhixing’s first pure electric car, Zhijie S7, which was blessed and helped by Huawei.

　　Yin Tongyue, Chairman of Chery Holding Group, said in his New Year’s speech in 2024 that Chery should stick to "brand going up". We should not fight the "price war" of vicious competition in the internal volume market, but fight the "value innovation war" through quality upgrading, technological innovation, category innovation and ecological innovation. It is necessary to "add" the brand, improve the gold content of the brand, and let each brand of Chery Group have distinctive characteristics. In the next two years, Chery Group plans to launch 24 super hybrid and 15 high-end pure electric new products, and "quickly enter the first camp of new energy vehicles in China".

　　LI: Challenge 800,000 vehicles.

　　In 2023, LI delivered 37.6 new cars, an increase of 182.2%. As of December 31, 2023, the cumulative delivery volume exceeded 600,000 vehicles, making it the first among new car manufacturers.

　　Li Xiang, Chairman and CEO of LI, said, "In the past December, we successfully achieved the goal of delivering 50,000 vehicles a month. Since June, LI has surpassed BBA in SUV sales and become the luxury car brand with the highest SUV sales in China market. "

　　Looking forward to 2024, Li Xiang said that LI will strive to become the number one luxury brand in the China market. On January 1st, Li Xiang announced the delivery target of LI in 2024 in Weibo — — 800,000 vehicles, which is more than twice the total sales volume in 2023. To achieve this goal, the average monthly sales volume must reach 67,000 vehicles.

　　Previously, at the financial report meeting in 2023Q3, Li Xiang responded to the question of continuing to increase market share. He said that the current market potential is still great. In the SUV market with a price of more than 300,000 yuan, the monthly sales volume of BBA is about 55,000 units. In the fuel SUV market of more than 300,000 yuan, the monthly sales volume of first-and second-tier luxury car brands including BBA is about 90,000. This means that the ideal has enough space to achieve the next stage of growth. In order to realize the sinking of channels and the promotion of sales contacts, Ideal has begun to speed up the layout in third-tier cities and speed up the opening of stores in key fourth-tier cities.

　　In 2024, LI will release and deliver four new products, including one extended-range vehicle and three pure electric vehicles. In addition, the release of the flagship MPV ideal MEGA, which was originally scheduled to be launched in December 2023, was delayed to March 1, 2024, and a total of five models will be released in 2024. This is a product year since the ideal was founded, and the challenges of supply, production, sales and delivery also coexist.

　　AITO asks: Expected 600,000 vehicles?

　　AITO Wenjie is a brand of new energy vehicles jointly built by Huawei and Cyrus. In 2023, it delivered a total of 94,380 vehicles. According to informed sources, the sales volume of AITO Wenjie in 2024 is expected to be 600,000 vehicles, which is a 6.66-fold increase. It seems slightly optimistic.

　　In this regard, Sailis said that the sales target is dynamically adjusted according to the internal and external environment. The goal of joint business with Huawei to achieve production and sales of one million vehicles in 2026 has not changed, hoping to take a solid step. Huawei has not responded yet.

　　In September, 2023, Huawei invested 500 million yuan to re-launch the brand-new M7, and it won 86,000 large orders in less than two months. Up to now, the large orders have exceeded 120,000, showing a strong market potential. Subsequently, on December 26th, the official promotion of the new car M9 won 30,000 large orders. He Liyang, president of Sailis, revealed that it is planned to increase the monthly delivery capacity of products to 30,000 vehicles from January this year.

　　At present, AITO has three models, namely, Wujie M5, Wujie M7 and Wujie M9, which are listed soon. In 2024, it is planned to launch a brand-new SUV model M8 and a brand-new M5, which are positioned between M7 and M9. Soochow securities’s research report pointed out that the M5 and M7 have been replaced, and Huawei’s latest intelligent driving technology has been applied. The order and delivery performance of M7 continues to exceed expectations. The flagship model M9 is developed and produced on a brand-new platform, and the vehicle platform is further iterated. It is expected that a new round of loading cycle will be started under the multi-point catalysis of channels and products.

　　Finally, let’s take a look at the sales results of the top ten domestic new energy brands in the first week of 2024 (January 1-January 7) issued by LI:

　　The dialectical relationship between ideal and reality is both opposite and unified. Ideal comes from reality and is a reflection of reality, but it is not equal to reality, but a sublimation of reality. Ideal is higher than reality, which is the sublimation of reality, but it is not divorced from reality, and it is unified and inevitably linked with reality. For all new energy players who are fighting in the cruel market, comprehensively enhancing their competitiveness is the way to survive and develop.

　　As Zhang Yongwei, Secretary-General of China Electric Vehicle committee of 100, said, "In the new energy vehicle industry, you can only run faster and faster. It doesn’t provide opportunities to stop, slow down and catch your breath. It’s about who runs faster and who can resist pressure. This is the characteristic of the China market. It can be called the inner volume 2.0, which is not a non-volume, but a new volume mode. " (Text: Yang Xiaohong Figure: Car Enterprise)