The market heat of ice and snow tourism in the Spring Festival continues to ＂ice and snow economy＂ and releases the ＂thermal effect＂ of development.

CCTV News:On January 30th, with the "2024 National Fitness Happy New Year" held in Baishan, Jilin, a series of ice and snow events and ice and snow experience activities also started simultaneously. Driven by the ice and snow movement, Jilin’s ice and snow travel attracts a large number of tourists.

On the morning of the 30th, five events, such as skating marathon and snow cycling marathon, were fired at the same time in baishan city. Thousands of ice and snow sports enthusiasts compete passionately, which not only shows the charm of ice and snow sports, but also vividly reflects the vitality of ice and snow tourism.

Ice and snow sports enthusiasts：Ice and snow sports make me happy, and I hope to welcome the arrival of the Year of the Loong in this way.

Ice and snow sports enthusiasts：I am very excited and excited to create such a good ice sport for our amateurs.

Driven by the continuous movement of ice and snow, Jilin’s ice and snow travel attracts a large number of tourists. At the end of 2023, the "New Year’s Orders" in Jilin ice and snow market continued to increase, and a large number of tourists booked entertainment and accommodation for the Spring Festival holiday more than one month in advance, which made major attractions and hotels overwhelmed. On the first day of the opening of Changchun Ice and Snow Xintiandi, which covers an area of 1.56 million square meters, the number of tourists exceeded 30,000; Changchun Zoo and Botanical Garden’s Journey to the West theme night tour is full; There are frequent rime landscapes along the Songhua River in Jilin City, and the ice racing of dragon boat races has attracted a large number of tourists to watch. According to the statistics of Jilin Provincial Department of Culture and Tourism, in 2023, Jilin Province received a total of 314 million domestic tourists and realized domestic tourism income of 527.7 billion yuan.

Harbin’s "ice and snow economy" drives a new upsurge of cross-regional marketing

Since New Year’s Day, with the popularity of winter tourism in Harbin, Heilongjiang Province, tourists from all over the country have poured in. This year, in addition to the local traditional ice and snow tourism projects, many foreign businesses also chose to promote their products with the help of this "tourism fever" Dongfeng, adding a different experience to Harbin’s winter tourism.

Recently, in Sophia Church Square, Harbin, an old-fashioned beverage company in Qingdao, Shandong Province took 100,000 bottles of free Coke products to promote special products through the popularity of Harbin.

Wang Jianxun, a resident of Harbin, Heilongjiang:This year, not only many tourists from other places have come, but also many enterprises have come to Harbin for publicity, bringing warmth to us Harbin people, which we Harbin people did not feel before.

The person in charge of the enterprise told the reporter that taking the products out of the province this time aims to drive the brand out of the circle with product innovation and realize the interaction between Qingdao and Harbin.

Liu Fuhua, General Manager of Qingdao Beverage Group:This winter, the ice and snow economy in Harbin is so hot, which also inspires the hospitality genes of our Shandong people and Qingdao people, and we should also participate. We brought 100,000 bottles of coke this time. We came here to drink it hot and distribute it to consumers.