The estimated price is 369,800 yuan, and the tank 330 will be listed soon. Why are you still tossing the oil truck?
In the domestic automobile market, which independent brand is a professional off-road vehicle?
This name should be given to the Great Wall. Before the emergence of hard-core off-road vehicles such as U8 and Equation Leopard 5, only various models of off-road vehicles under the Great Wall can enter the mainstream market, and the most representative one is the tank brand.
Recently, it has been reported on the Internet that the tank brand will launch an off-road vehicle named Tank 330, with an estimated price of 369,800 yuan, which may be delivered at the end of March or early April. So, what are the noteworthy aspects of this car?
What kind of car is Tank 330?
To understand the tank 330, we must first understand how this car came from.
Tank 330, as can be seen from its name, has some blood relationship with tank 300. In fact, this car was developed based on the border limited edition of Tank 300. Tank 330 first appeared in early 2023, and crowdfunding was started on March 30 of that year, and it took 6 seconds to complete crowdfunding, and the project was officially launched.
The reason why some people go to "crowdfunding" is because the tank 330 has a very attractive place, that is, it is equipped with a 3.0T six-cylinder engine that many users like. As we know, Tank 300 is a compact SUV. It’s exciting to put a six-cylinder engine on such a car.
This eye-catching engine is independently developed by Great Wall, with a maximum power of 265kW, matching the 9AT gearbox. This power system is actually the "same model" of Tank 500. It is the only domestic six-cylinder engine that can move on a large scale except Hongqi Automobile, and its power performance is still very strong.
At the same time, the tank 330 will also provide an intelligent timely four-wheel drive system with mechanical locking function, which can switch between two-wheel drive, intelligent four-wheel drive, high-speed four-wheel drive and low-speed four-wheel drive. It can be said that the Great Wall is good at mechanical quality.
In addition, the things provided on the limited edition of the border of the TANK 300, such as the middle net with the word tank, the metal front and rear bars, the wide-body wheel eyebrows, the roof rack, etc., will not be absent. Considering its positioning of more than 350,000 yuan, the tank 330 is expected to improve its interior materials and materials.
Many users want an off-road vehicle with a 3.0T engine, and this demand gave birth to the tank 330. This shows that the Great Wall is still "persuaded". After all, the off-road vehicle that has been tossing for so many years knows what users are thinking. The question now is, can this car really attract consumers?
Is Tank 330 really attractive?
One thing is certain, Tank 330 will not be a burden to tank brands, because it is a crowdfunding project, and it will be in place in terms of cost control. Even if it cannot be sold, it will not generate a large amount of inventory. So what is the prospect of this car?
In fact, the target users of Tank 330 are very clear. They want a 3.0T six-cylinder engine and the flexibility of Tank 300. In the outdoor off-road scene, the huge body of the tank 500, which is more than 5 meters, is actually not very friendly. The large space it brings is not urgently needed by users, but the trouble caused in the off-road scene is real.
Therefore, the six-cylinder compact SUV of Tank 330 can still be recognized by some users, and the crowdfunding activity in March 2023 was also relatively smooth. Not surprisingly, there is no problem for Tank 330 to attract those users who participated in crowdfunding at the beginning.
However, there are problems with the tank 300, and the tank 330 will not be less. The most typical one is that the fuel consumption is too high. The tank 300 is equipped with a 2.0T engine. The official data is that the comprehensive fuel consumption per 100 kilometers is about 10L, but in the actual process of using the car, it will be found that the fuel consumption per 100 kilometers of this car is at least 12L.
The tank 330 is equipped with a six-cylinder engine, and the fuel consumption will only be higher. Of course, users who are willing to buy this car are psychologically prepared for such fuel consumption, but the high fuel consumption will indeed dissuade most users. The niche model is the positioning of the tank 330.
What do consumers really want?
In 2023, Great Wall Motor had many mysterious operations, and the delayed appearance of the mixed version of Tank 300 was one of them. From an objective point of view, the basic performance of Tank 300 is very good, and it is also the only domestic off-road vehicle that can enter the club with a monthly sales of over 10,000.
However, the disadvantage of tank 300 is that its fuel consumption is too high and it cannot be used as an ordinary daily commuter vehicle. Judging from the actions of Chery, BYD and other manufacturers in 2023, the fighting capacity of the "square box" is indeed strong. If the tank 300 can launch the plug-in version conveniently and reduce the comprehensive fuel consumption per 100 kilometers to about 8L, then many potential users who like the square box will not mind driving the plug-in version of the tank 300 to work.
Unfortunately, this legendary tank 300 plug-in version has never appeared. Even the tank 500 plug-in version, the tank 400 plug-in version and even the tank 700 have been listed. This car has not yet been listed. At present, the tank 300 Hi4-T has entered the stage of "information declaration".
So why hasn’t this car with a high voice appeared? The specific reason is unknown, and the more likely reason is that the car body of the tank 300 is too small, and the length of the car is only 4760 mm. It is not easy to cram a complete set of plug-in systems in such a small car, so it will be delayed so far. In other words, the plug-in system of the Great Wall may not be mature, and it needs to be upgraded.
Therefore, tank brands can only promote the listing of pure fuel vehicles such as Tank 330 step by step. There is nothing wrong with this action itself, and some users do like such vehicles. But in the long run, the plug-in version of Tank 300 is the most important thing. You know, the Leopard 3 of Equation Leopard is likely to be listed in 2024. If the plug-in version of Tank 300 cannot be listed before this car, it will be very passive.
Conclusion: Tank 330 is not the focus of the tank brand. It is more like a "toy" tailored for some high-end users. When you drive out, you can blow "I am a six-cylinder car" with your friends. If the tank brand really wants to gain a foothold in the new energy era, the tank 300 plug-in version of this car can no longer be delayed.